A Denver broker I consulted with last quarter found a $9,300 line item buried in her annual brokerage software bill. It was for a CRM nobody on her 18-agent team had logged into for 4 months. The kicker? She was paying for 22 seats on auto-renew. According to the 2025 Real Estate Tech Index, US […]
Monday morning. Your franchise owner forwards a Salesforce quote. Headline number: $165 per user per month. You do the math on your phone — 137 agents — and the calculator spits back $271,000 a year. Then you actually scroll. Footnotes for implementation, integration, AI add-ons, premium support. The real number is double. According to a
A broker buddy of mine out of Tampa called me last month. Half panicking. He’d just merged two offices, his agent count jumped from 38 to 104 overnight, and his old CRM bill was about to balloon from $722/month to a quote of $4,900/month. His exact words: “Is this what CRM Software For 100 Users
Last quarter, a broker buddy of mine in Scottsdale called me at 9:47 PM. Half panicked. He’d just opened the renewal quote from his “enterprise” CRM vendor — $186,400 for the year. For 42 agents. That’s about $4,438 a seat. Before add-ons. He thought it was a typo. It wasn’t. Truth is, the Enterprise CRM
