CRM Software Total Cost of Ownership (TCO) 2026: Full Breakdown

Last summer a team lead in Tampa called me, pretty hot under the collar. She’d just opened her annual CRM invoice and the number was almost double what she’d budgeted. Sticker price on the vendor site? $79 per seat. Her actual all-in spend — after IDX add-ons, dialer minutes, SMS overages, an onboarding fee she’d […]