CRM Software for Account-Based Marketing

You’re chasing 12 builders, 3 investor groups, and one luxury developer who ghosted you back in March. Your spreadsheet is bleeding. A 2025 Forrester ABM benchmark pegged the average win rate on named target accounts at 38% higher than spray-and-pray lead gen. Most real estate CRMs? Built for buyer leads. Not for chasing a 200-unit […]